First, make sure your site is submitted to Google Search and Bing so that it is in their databases. Also, setup an account with Google My Business so that you can appear in map results.
It’s best to have your most important keywords high up in the content
and in the page title and heading tags where possible. You’ll want to
update the Home Page Title (Content & Media > Pages > [edit Home])
– that will make a huge difference. As for what keywords to use, keep
an eye on your competitors and try using the Google Keywords Planner (https://adwords.google.com/KeywordPlanner).
We've
put a lot of time into making sure the system is very SEO friendly. The
search and social-friendly “meta” tags are automatically created from
your content on each page except for the Home page (which is managed
from Administrative > Site Options > Meta Description/Keywords). If you would like to have custom meta tags for each individual page that is something that can be setup.
Other tips:
- Include keywords in your Home Page Title and Home page content for the searches that you want to show up in
- Include the city/region name(s) in the above